Building Your Brand
Dr. Will To has multiple years of experience in providing eye care, with an emphasis in Pediatrics and Ocular Surface Disease. He implements design-based optometry in his practice, Optical Illusions of San Mateo, which provides a unique and people-centric experience in and outside the exam room. Will is regularly invited to several of the Colleges of Optometry each year to lecture to practicing optometrists and students, addressing some of the more common disruptions the profession faces today and how to adapt to its constant changes.
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Who are we?
We are a student-run organization that provides resources and learning opportunities about the art of optometric private practice to students at the Southern California College of Optometry at Marshall B. Ketchum University. We seek to prepare students throughout their educational career for making a smooth transition into private practice. We promote networking, entrepreneurship, and leadership growth as our members pursue success towards their future endeavors.