John Crowder from RPM Marketing is a former business owner who had a successful career as a consultative sales professional helping corporations address their needs regarding evolving business technologies as a critical part of a strategic solution. He’s worked with Fortune 500 companies with their enterprise needs as well as small and mid-sized business owners who benefitted from his client-centered approach to digital marketing in the world of today’s rapidly evolving online digital marketing. For example, his agency as recently helped a clinic who focuses on weight loss to increase their online visibility, reputation and new patient leads through an aggressive and integrated solution designed to meet their specific goals and objectives. John enjoys helping business owners and his mission is to “over-deliver” on all aspects of his business services.
Exactly how important is your professional reputation going to be for your practice? Where should you start online to build your practice? We will discuss some common questions that business owners ask about how to promote their expertise and “what separates you from your competition”. John will share some “tips” for you to give you the advantage over your competition in building your business, whether it is your own or for your employer. You will leave understanding exactly how to build a relationship and trust with your prospects before they even pick up the phone. Read more about what was discussed at this meeting under "Events > Presentation Notes"! If you need the password, please email [email protected]
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Dr. Werner is the newest member in a multi-generation legacy of optometrists. In 2008, he followed his father, grandfather, and great-grandfather in becoming a doctor of optometry.
A native of Rancho San Diego, Dr. Aaron enjoys living and working in this close-knit community. He graduated from Valhalla High School and studied at San Diego State before earning his doctorate from the Illinois College of Optometry. His extensive training encompassed all aspects of optometric care including vision therapy. His passion is working with children and it shows on the faces of all the young patients who see him. Dr. Aaron is fluent in Spanish and is available for appointments Monday through Friday. Outside of the office, Dr. Aaron has a history of being involved with youth sports (wrestling, soccer, baseball, triathlons) and enjoys coaching his children’s teams. He is also an avid runner and triathlete, so feel free to honk and wave hi if you see him running or bicycling along the road. Read more about what was discussed at this meeting under "Events > Presentation Notes"! If you need the password, please email [email protected]
Partnership Practice, Profitability and Productivity
Dr. Hider graduated from UC Berkeley, School of Optometry and is a Partner/owner at Primary Eyecare Center in Atascadero, CA. He is involved in many optometric associations, Kiwanis Club, Rotary of San Luis Obispo among other organizations. He will be speaking on how his partnership practice developed, their technology/medical model of practice and how to be profitable in that optometric setting. Read more about what was discussed at this meeting under "Events > Presentation Notes"! If you need the password, please email [email protected] Building Your Brand
Dr. Will To has multiple years of experience in providing eye care, with an emphasis in Pediatrics and Ocular Surface Disease. He implements design-based optometry in his practice, Optical Illusions of San Mateo, which provides a unique and people-centric experience in and outside the exam room. Will is regularly invited to several of the Colleges of Optometry each year to lecture to practicing optometrists and students, addressing some of the more common disruptions the profession faces today and how to adapt to its constant changes. Read more about what was discussed at this meeting under "Events > Presentation Notes"! If you need the password, please email [email protected]
Dr. Lauren Fereday shares her insight on the many different personality types optometrists may encounter in their field. Using a special quiz, she helped students find their areas of improvement and unique strengths.
More about Dr. Lauren Fereday:
Read more about what was discussed at this meeting under "Events > Presentation Notes"! If you need the password, please email [email protected] The Three Best Things I Did for My PracticeSponsored by Vision Source, Dr. O'Brien will be speaking about the Vision Source NEXT program followed by the topic of the 3 best things she did with her practice. Directly after, we will be meeting with Western University optometry students for drinks and appetizers at El Torrito Grille in Brea! Reserve quickly because the first 50 are guaranteed spots to attend the mixer. This number will likely increase once we get closer to the date.
When: 6:00 PM Friday, April 26th, 2019 Where: A102 followed by El Torrito Grille in Brea Topic: Vision Source NEXT program + The 3 best things I did for my practice Attire: Business Casual If you want to attend the mixer you must attend presentation beforehand. Food will be served at the event following the presentations. Dr. O’Brien is a very successful optometrist who spends her free time speaking to students such as ourselves! This should be a great event so I hope you can attend! Patient Communication in your Private PracticeDr. Robinson has been an optometrist for over 20 years working in both private practice and for Bausch and Lomb. Today, she is a key opinion leader for Bausch and Lomb and specializes in contact lenses. She has spoken all over the country at different organizations and schools and is excited be at SCCO! Dr. Robinson will be speaking about the importance of patient communication and how it pertains to the success of your contact lens patients.
Who: Dr. Robinson When: Thursday March 7, 2019 Where: Dinner and Presentation in A101-A102
A Practical Perspective on Private PracticeWe will be having our first meeting of 2019 on Wednesday February 6th with Ron Kemper from VSP and Dr. Tim Jankowski.
Dr. Tim Jankowski, O.D., F.A.A.O. has been in private practice in Huntington Beach since 1981. He graduated from the University of California, Berkeley School of Optometry in June 1980 and is a Fellow of the American Academy of Optometry. Dr. Jankowski is a member of the Rio Hondo Optometric Society, the California Optometric Association and the American Optometric Association. Before joining the Rio Hondo Optometric Society, and while a member of the Long Beach Optometric Society, Dr. Jankowski served as President (twice), Treasurer (twice), Secretary, and Membership Chairman (twice). Topics:
Who: Ron Kemper from VSP and Dr. Jankowski When: Wednesday, February 6th at 7:00 PM Where: A103 Dress: Business casual/ clinic attire We wanted to start off the new year with some exciting news. We will have our first combined meeting with OEP and Vision Rehab! This presentation is provided through the Studt Foundation and presented by Dr. Gary Etting. He is an SCCO alumnus and his private practice is known for working with many developmental vision problems and traumatic brain injuries. Please come and join us in this very exciting event.
Who: Dr. Gary Etting When: Thursday January 10, 2019 Time: Dinner and Presentation @ 6:30 PM Where: Dinner in the HBP Lounge, Presentation in A101-102 Network with Vision Source Doctors and VSP Representatives!Eat some delicious dinner and cruise around Newport Harbor in a gorgeous yacht, all the while meeting and networking with some of the greatest optometrists in the area! The PPC dinner cruise is the perfect opportunity to speak with doctors in the area and receive their input on private practice and the future of optometry. With an added bonus of stunning views of Newport Harbor during Christmastime and free dinner and drinks, what's not to love?
Event: VSP/ Vision Source Doctors/ SCCO students dinner / mixer cruise When: Tuesday December 11th, 6:45-9:30pm. The boat will be leaving at 7PM so don’t be late! Where: Hornblowers Dinner Cruise 2431 W. Coast Hwy. Newport Beach Yacht(!!!!): Dream Maker Dress: clinic attire (Per Dr. Larcabal’s recommendation, warm and festive) 45 spots for students (increased from 30!) |
Who are we?We are a student-run organization that provides resources and learning opportunities about the art of optometric private practice to students at the Southern California College of Optometry at Marshall B. Ketchum University. We seek to prepare students throughout their educational career for making a smooth transition into private practice. We promote networking, entrepreneurship, and leadership growth as our members pursue success towards their future endeavors. Archives
February 2020
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