John Crowder from RPM Marketing is a former business owner who had a successful career as a consultative sales professional helping corporations address their needs regarding evolving business technologies as a critical part of a strategic solution. He’s worked with Fortune 500 companies with their enterprise needs as well as small and mid-sized business owners who benefitted from his client-centered approach to digital marketing in the world of today’s rapidly evolving online digital marketing. For example, his agency as recently helped a clinic who focuses on weight loss to increase their online visibility, reputation and new patient leads through an aggressive and integrated solution designed to meet their specific goals and objectives. John enjoys helping business owners and his mission is to “over-deliver” on all aspects of his business services.
Exactly how important is your professional reputation going to be for your practice? Where should you start online to build your practice? We will discuss some common questions that business owners ask about how to promote their expertise and “what separates you from your competition”. John will share some “tips” for you to give you the advantage over your competition in building your business, whether it is your own or for your employer. You will leave understanding exactly how to build a relationship and trust with your prospects before they even pick up the phone.
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Who are we?
We are a student-run organization that provides resources and learning opportunities about the art of optometric private practice to students at the Southern California College of Optometry at Marshall B. Ketchum University. We seek to prepare students throughout their educational career for making a smooth transition into private practice. We promote networking, entrepreneurship, and leadership growth as our members pursue success towards their future endeavors.